Introduction
The First NIO IN - Innovation and Technology Day
In September 2023, NIO held the first edition of "NIO IN” Innovation and Technology Day at the Shanghai Baoshan Golden Stove · China Baowu Iron and Steel Exhibition Center. As NIO’s newly introduced conference format, the event aimed to showcase the brand's independent research and development capabilities. NIO unveiled its new "full-stack technology" architecture, focusing on 12 core areas, including smart driving, smart energy, chips and on-board hardware, battery systems, smart manufacturing, artificial intelligence, and global digital operations.
One of the event highlights was the launch of the world's first NIO Phone, demonstrating NIO's commitment to realizing the vision of intelligent technology vehicle ecosystems.
The challenge
Push the Boundaries, Connect Seamlessly
The event venue itself was a key highlight, representing Shanghai’s industrial age architecture.
We needed to combine the venue’s historical industrial style with NIO’s minimalist and high-tech aesthetic, conveying the theme of "Seamless Connection", and offering the audience a luxurious experience in line with NIO’s innovative retail concept.
What We Did
Creating Unique Experiences that Combine History and Technology
Adhering to NIO's consistent design concept of warm minimalism and futuristic aesthetics, our team designed an event space that emphasised dialogue between intelligent technology and industrial heritage.
The indoor exhibition car and display space seamlessly integrated industrial era characteristics, with a "space-time portal" installation linking the two eras. This design not only retained the historical essence of the site but also provided a unique backdrop for the technology display fully in line with NIO’s vision.
