Introduction
A Collaborative Success
At the 2024 Beijing International Auto Show, Nissan Motor showcased its full range of electric drive models and unveiled a new brand proposition to reinforce its vision and commitment to future mobility.
Uniplan teamed up with Nissan for the first large-scale public presentation of their new brand concept, taking responsibility for digital content presentation as well as the design and execution of the press conference.
Challenge
In China, for China
As the global automotive industry undergoes significant transformations, China stands at the forefront of future mobility developments. Adhering to the commitment of "In China, for China," Nissan developed a customized market strategy to enhance enterprise value and improve its competitiveness.
This strategy was embodied in the new brand proposition, “Excitement by NI” – a wordplay where “NI” in Chinese stands for both “you” and “Nissan,” creating a personal connection between consumers and the brand. Simultaneously, Nissan announced plans to collaborate with leading Chinese companies in artificial intelligence and to strengthen its relationships with local partners.
In the highly competitive environment of the Beijing International Auto Show, where brands constantly strive to outdo one another with their latest innovations, the Nissan booth needed to effectively convey the new brand philosophy, instantly attracting and retaining audience attention.
What We Did
A New Personalized Mobility Experience
Through its brand renewal, Nissan is committed to delivering top-quality personalized experiences. "Excitement" is not only felt by driving the cars but also through a range of in-vehicle technologies that enhance consumers' lifestyles. The brand message "Excitement by NI" emphasizes not only Nissan’s innovation but also every "you" – the brand’s target audience in China.
Based on this new brand proposition, our booth dazzled with custom-made animated content featuring captivating stories that highlighted the role of Nissan’s vehicles as partners in human life, seamlessly integrated into the daily experiences of consumers.
