Introduction
Redefining mobility
Technologies often proliferate rapidly and uncontrollably, leading to unintended consequences such as the emissions from fossil fuels, the accumulation of billions of tons of waste, and reduced mobility due to traffic congestion in densely populated urban areas.
Hyundai's mission, "Ease every way”, positions them at the forefront of addressing these widespread challenges. At CES 2024, Hyundais aim was to establish themselves as the preeminent company in hydrogen mobility, demonstrating that their vision for mobility extends well beyond mere transportation.
The Challenge
Tackling Global Challenges
Presenting Hyundais complex and comprehensive approach in a manner that is simple, understandable, and engaging is surely a challenge. The four fundamental components —hydrogen, mobility, logistics, and smart cities — are an interconnected system and needed to be portrayed as such.
Our goal at CES is to aid Hyundai in fostering an understanding and awareness of some of the world´s most pressing problems. Due to the complexity of all of it, we have to maintain the visitors' attention. The main target groups are company executives in the energy, mobility, logistics, and infrastructure industries as well as decision-makers in politics and those responsible for public infrastructure.
What We Did
Experiencing Tomorrow’s Urban Landscape
We wanted to create an immersive, human-centric space, where visitors were supposed to experience Hyundais products and solutions in interaction. With a minimalistic urban environment, we developed a canvas for our contents and exhibits. The booth depicts a future metropolis, the 'City of Ease.' Here, visitors were furnished with all the essential information to appreciate the urgency for transformation and to recognise how Hyundai's innovative approach propels such change across various dimensions.
Given the extensive array of information, interactive features, and exhibits on offer, we devised a specific route to navigate the space. Visitors were supposed to engage with every facet of the exhibit in a coherent sequence, facilitating a complete understanding of Hyundai's transformative impact in the industry.
