Introduction
New Client, New Concept
Our new client Kumho Tire is one of the world’s leading tire manufacturers. We were responsible for the concept, manufacturing, and realisation of Kumho's booth at "The Tire" trade fair in Cologne. Kumho aimed to showcase their innovative products while also creating a dynamic space for networking.
The Challenge
Converting Brand Identity into Communication and Space
For their concept, Kumho wanted to transfer their brand identity into communication and space. Their vision for this was to prominently display their cutting-edge products and to craft an inviting and engaging environment that provides networking opportunities. Our task was to combine design elements with functional spaces to bring this plan to life.
What We Did
An Immersive Showcasing of Vision and Innovation
We constructed a 408-square-metre booth that captivated visitors with a display of concept tires and a show car. The booth was designed with bold brand statements and viability, as well as dynamic brand elements and orientation. It also highlighted the company's vision and innovations, providing an immersive experience of Kumho's future technologies.
