Introduction
An Epic Launch Event
At the Mobile World Congress (MWC), a key global tech event, the HONOR brand took a significant step towards showcasing itself to the world and creating new wonders.
At the 2024 edition, the Uniplan team had the privilege to collaborate with HONOR, jointly creating their first standalone event for a thousand attendees and a 750-square-meter booth, showcasing HONOR's latest technology and innovation.
The challenge
Reaching New Heights: Honor’s Global Expansion
How to elegantly assist HONOR in making an impression at the prestigious and internationally acclaimed MWC?
Our task was not only to showcase their technological innovations to a global audience but also to ensure a delightful experience for all participants, standing out amidst the fierce competition of the European tradeshow season.
What We Did
Accelerating Mobile Tech in Sports Car Style!
Uniplan had the incredible opportunity to oversee the entire launch conference and booth operation, where Honor unveiled their new foldables featuring timeless designs by Porsche.
With an eye for detail, we crafted a sleek and sportsy booth, that perfectly complemented the fusion of tech and automotive innovation. Our teams managed every facet of the show, including AVL, construction, catering, and logistics, leveraging our global supplier resources to deliver this impressive brand experience.
