Introduction
A 360° communication campaign for a better future
Our world is driven by changes and challenges, today more than ever. Covestro, one of the leading manufacturers of high-tech polymer materials, firmly believes that the best solutions come from joining forces with other innovators, and developing them together.
Uniplan have a long-standing relationship with Covestro. The campaign Crafting Connections with You is our latest project together. Using digital and physical channels, we invited established and new partners to collaborate with Covestro, and play a part in building a better future. The campaign culminated at K 2022, the leading international trade fair for the plastics and rubber industry.
The challenge
Devising a new way of thinking
Covestro are committed to the idea of circular materials - and building connections for effective partnerships is central to that. To this end, the company collaborates with partners in areas including electricity, smart design, sustainable living and production.
Our challenge was to highlight Covestro's work, in a way that made an impact at K 2022 but also beyond it. We created a communication campaign that spotlighted their collaborations, inspiring a global audience. This meant the campaign reached the general public as well as the audience and important partners at the fair.
What We Did
Inspiring content and spaces that connect
At its core, the campaign consisted of three components.
First and foremost, the digital event space provided an all-encompassing experience in the run-up to K 2022, and featured a variety of content. Information on the trade show, the ‘Talks Arena’ programme, as well as additional content on Covestro and the way they work with circular production were available to visitors. The content was also strategically aligned with Covestro’s social media activities.
Another pre-K 2022 highlight was Covestro´s curated video series ‘Meet the Innovators’ which featured on their bespoke website.
A variety of renowned experts and innovators from industry and research shared knowledge and experience in the fields of renewable energy, alternative raw materials, recycling and partnerships. The videos sparked far-ranging discussion and collaboration.
K 2022 was the pinnacle of the project - and also invited collaboration. The 700 sqm booth - supported by a live programme on stage - offered a 360 view of the company and its commitment to circular production.
The studio-like feel of the space encouraged the initiation of new partnerships and networks. Using Covestro’s slogan ‘Crafting Connections With You’, it invited people to contribute to discussions around sustainable change in the plastics industry, and the creation of a better future.
