Introduction
For Vodafone, people are the centre of attention
At the OMR Festival 2023, we set a strong statement for Vodafone with our concept. As a full-service agency, we designed a platform which promotes shared growth, exchange and finding solutions.
The Challenge
Better together
Vodafone as a brand is all about togetherness, trusted partnership, and human centricity. The OMR festival reflects this as an event, where people from multiple backgrounds come together, connect, inspire each other, thrive, and learn.
The claim “growing together” derived from this very mentality: on the one hand, it's about growth and development. On the other hand, it's about connecting and bonding with clients and partners. To live up to the claim, a captivating experience space was created, which impressed with sculptural trees in the centre.
What We Did
Changes of perspective and exciting communication occasions
On 1,000 sqm we designed an experience space that guided the curious OMR audience through Vodafone's brand and product world. The architecture promoted exciting changes of perspective, inviting people to discover, share and linger.
The tree-shaped sculptures as central design element were carefully developed and brought to life. Throughout the development phase, we considered decisive factors such as aesthetics, structural stability, and the delicate form. Using 3D modelling and prototyping, feasibility was tested to gain a full understanding of the shape, the scale, and the structure.
