Introduction
Uniplan was asked to design a creative product launch that would strengthen Oppo's positioning as a leading technology manufacturer.
The Challenge
As a brand centered around technology, OPPO wanted to use digital formats to create a launch that would align with that identity - and that would impress across markets. With an audience of international journalists and tech enthusiasts, they needed a ‘wow’ moment, that would cement OPPO’s reputation as an industry leader, and go beyond the usual product launches we are accustomed to.
What We Did
Leveraging the OPPO campaign “Awaken Colour”, we created a film that explored this concept.
The result combined the technical information necessary for a product launch, with talks from OPPO stakeholders, a striking visual identity and - principally - stories told through influential creatives. Hans Zimmer, Joel Sartore, Yung Chang and Daniel Emonts, showed us how OPPO’s technology worked for them, while Hans Girdhari Bathija, The Broadbent Sisters and Suzanne Barr explored concepts of colour.
