Introduction
A hub for digital enthusiasts
After a pandemic of almost three years, OMR could finally take place again in Hamburg. The long-awaited event is not only a must for online marketers but also for tech enthusiasts worldwide. Therefore, it was even more important for Vodafone Business, as the exclusive OMR content partner, to create an event experience that would personally pick up B2B customers on site as well as bring the tech experience to the customers´ (home) offices.
The Challenge
From macro to micro
The expectations were high. Previously, we helped create Vodafone´s new digital event format: the Vodafone eleVation DIGITAL DAYS
The Vodafone eleVation DIGITAL DAYS focused on the big picture of digitalization. However, seeing and understanding topics at this big level can be complex. Therefore, Vodafone´s goal at the OMR was to get one step closer to the protagonists by delivering content with a deeper focus and paying attention to humans as a singularity to enrich their day-to-day routine.
Inevitably, this meant for us to create a diverse concept that reached the audience on a personal level by adressing their goals, and struggles in the digital sphere. We were determined to support Vodafone in crowning their next big appearance at the 2022 OMR and to help Vodafone Business position itself as an innovative (TelCo) Technology company.
To achieve just that, we´ve created a diverse and content-rich program that has been implemented digitally.
What We Did
Create. Succeed. Repeat!
This was the motto of Vodafone at OMR and perfectly described our idea for the execution. Due to the success of the purely digital format from the elevation Days in 2021, it was obious to reuse the concept and create a format for the hybrid Event-World. So, Uniplan conceptualized the content for an improved successor: eleVation 2.0, a digital extension of the Vodafone x OMR live event in Hamburg.
In the form of a curated live TV program, the eleVation 2.0 showed plenty of OMR and Vodafone content. The TV-Studio, from which the stream took place, was situated right at the heart of the 1.000 sqm Vodafone booth. Besides, viewers could also see the Vodafone x OMR RedStage content and receive interesting live insights from the showcases on site.
How We Delivered
Ta(l)king steps forward to the future
Ranging from inspiring presentations and masterclasses to panel talks and interviews: the various formats offered captivating deep dives on the topics "Metaverse", "AI and innovation", "Big Brands" and "Sustainability".
With the involvement of top speakers across different backgrounds and expertise, Vodafone managed to enrich the discussion on the newest trends in technology and digital marketing.
