Introduction
OPPO & 2023 League of Legends Exhibition Area
League of Legends (LOL), a revered Multiplayer Online Battle Arena (MOBA) computer game, boasts enduring global popularity and stands as a pioneer in the electronic gaming world.
As a sponsor of the 2023 League of Legends World Finals, OPPO hosted a dynamic pop-up booth at Gwanghwamun, Seoul.
The challenge
Creative Pop-Up Booth for OPPO and LOL
The League of Legends World Finals represents the apex of eSports events worldwide, featuring top teams from nine regions vying for the coveted global championship title. The pivotal challenge was to seamlessly integrate this event with OPPO's mobile phone brand features while infusing creative interactivity for participants.
What We Did
Creating a Comprehensive Platform
In November of 2023, the League of Legends World Finals concluded in Seoul, South Korea. Throughout the S13 season, OPPO, as the official long-term sponsor of the League of Legends mobile phone category, engaged in all 23 game days.
Uniplan was also enlisted to provide full assistance to OPPO and the offline activities of the League of Legends Finals. A comprehensive platform booth was constructed at Gwanghwamun Plaza in Seoul, seamlessly combining FMVP displays, product experiences, and interactive games.
