Introduction
Encourage people to participate in different kinds of sport.
In autumn 2021, Uniplan planned a series of outdoor activities in Beijing and Guangzhou for Adidas.
Central to this work was the new season key message - ‘If it's me, it's possible’. An extension of the brand's philosophy - ‘Impossible is nothing’ - our aim was to encourage people to participate in different kinds of sports and transform their day-to-day in the process.
The Challange
Making it possible
With the theme of ‘If it's me, it's possible’, this Adidas event was dedicated to reflect the fun and transformation found through different kinds of sports. Uniplan worked on design, construction and operation to integrate this theme into every part of the event, as a way to tell the brand story and show the new season Adidas concept.
What we did
By combining with different sports clubs, we created a series of offline interactive experiences with high value and easy participation.
This aligned with the current drive in events to provide more participation for consumers. All the projects were designed with competition elements, and the sports activities were all unusual, providing talking points and allowing consumers to fully experience the brand's seasonal theme of ‘If it's me, it's possible’.
The interruption of the project due to the outbreak of COVID-19 in the early stages of preparation, and the restrictions imposed after restarting the project, was a major challenge. In the end, the team's project management and problem-solving skills enabled them to deal with all kinds of unforeseen situations in a timely manner and to successfully complete the event with the right timing and the right people.
