Introduction
Introducing Scandinavian innovation to Austria
Our client Polestar, a Swedish premium electric performance car brand, is focused on design and a climate-neutral future. To meet the rising popularity of electric mobility, the company wanted to introduce the Polestar 2, their first fully electric model, to the Austrian market.
The Challenge
So, let’s get the car on the road!
Polestar has been using a completely digital sales model that enables those interested to do everything online, from booking a test drive to configuring a vehicle and placing an order. Nevertheless, one has to experience a car like the Polestar 2 and since the topic of electromobility is new territory for many, personal advice is crucial. At the market launch in Austria, customers had the opportunity to do so in the Polestar Space in Vienna – but the rest of the country was also to be electrified. The aim was to create a concept that not only represents the sleek and Polestar-typical minimalistic design but can also be delivered with relatively little effort and time.
What We Did
Choose to reuse
Our solution revolved around temporary showrooms in the form of modern glass cubes. The clue: We had built and used the cubes for our client Volvo Cars in the past. The versatile cubes are designed for easy configurations and year-round use. By giving them a facelift for Polestar, we were able to deliver a fast, yet sustainable, solution.
How We Delivered
Big impact through little effort
The remodeling was limited to the displays and furniture, the color concept and some striking design elements. Moreover, the complete technology of the cubes with heating, floor heating and air conditioning was adapted and transferred to the new layout.
The one and two-story high cubes were placed across Austria in Vienna, Wiener Neudorf, Linz, Graz and Innsbruck. The short set-up and dismantling time of the cubes, which we offer for rent, paired with the low logistical effort even allowed us to stop a set at the renowned Vienna “Eistraum” Festival. For a duration of 12 to 18 months, customers could visit the temporary destinations and engage with a Polestar specialist. By doing a test-drive, which could be booked online, they could also enjoy the feel and comfort of their potential future vehicle first-hand.
