Creating a captivating car gallery
Most car showrooms look much the same. Imagine if you could make the experience more like exploring an exciting art exhibition.
Volvo has a storytelling base unlike any other brand. The air of Sweden, the Nordic lifestyle and aesthetics, the design enriched by craftsmanship and Scandinavian inspiration, this is the rich content Volvo shares with the world. The manufacturer has always put people first aiming to make people’s lives simpler, safer and better. How, you can now experience at the Volvo car gallery in Beijing.
A different path
Following the design concept theme “Journey with Volvo”, Volvo challenges the audience to take a different path.
Here, across 550 square meters it’s all about the perception. An infinity mirror played with the perception of space. Design and style– from homely wooden elements and finishes, to dynamic sculptures follow the Scandinavian culture. The stunning centerpiece, developed by our Digital Studio is the “Volvo Lens” which allows visitors to immerse into a Volvo journey and take new perspectives. One day, all car showrooms may look this.
