Introduction
Asia’s premier sports car racing series
The Porsche Carrera Cup Asia has earned an impressive fan and media following since its launch in 2003, with millions across the region tuning in for the exhilarating motorsports competition.
A proven testing ground for fledgling talent and a showcase for the world’s leading GT competitors, the event is the number one choice for the region’s finest drivers. All the elements which have contributed to its unprecedented success were strengthened in 2021, along with a raft of new innovations. All this combined to solidify the championship’s position as one of the most successful Porsche one-make series in the world.
The Challenge
Uniplan were asked to continue the legacy of the Porsche Carrera Cup Asia and deliver an outstanding guest experience on and off the track. Due to the ongoing COVID-19 pandemic, there was a flexible approach in place and we remained proactive in terms of race calendar changes.
What we did
Creating an experience
We developed a visual identity with motorsport at its core, created a guest experience that met the Porsche standard and reconfirmed the Porsche Carrera Cups Asia’s place as the premier sports car racing series in the region.
