Making the familiar fresh
Innovation is essential to human development – and experiencing innovation first-hand, as it is developed, can be exciting – but in a world driven by the innovative, and crowded with events, how do you capture people’s interest and imagination? How do you take a concept as familiar as innovation and make it fresh?
Culture and science combined
Our task was to help create an experience with the unusual combination of science, technology, culture and film.
The artistic element was demonstrated in the opening ceremony and the red-carpet launch of the film week. The technology element included the chance for people to experience 3D mapping, face mapping and 360-degree picture taking.
