Unique and irresistible
Chinese automakers are gaining an increasingly larger market share of the home market, with a momentum likely to lead to a 50-60 percent share in the long run. To remain competitive, foreign auto brands must communicate clearly what makes them unique and irresistible.
‘Designed around you’
Volvo has an enduring reputation for Nordic design and dependability.
Their revitalising global brand strategy ‘Designed Around You’ introduce a more human-centric and luxury-focussed philosophy. Our task was to help Volvo create its first visitor centre in Daqing, which communicated this new approach for a huge range of audiences, including government officials, media, dealers and customers. During the opening of the centre, it also celebrated the 20,000th car to leave their factory.
