Introduction
In the flow of inspiration
Our client PALMBERG is one of Europe's leading office furniture manufacturers. For their booth at ORGATEC 2024, we were responsible for the design and implementation of an innovative exhibition stand that fosters customer interaction while effectively showcasing PALMBERG’s products.
The Challenge
A vision in focus
PALMBERG's vision was to integrate the "Wherever, Whenever – Work Culture Festival" of the trade fair into their booth, placing inspiration, networking, and entertainment at the center. Our challenge was to design an innovative and eye-catching booth that impressively reinforces PALMBERG's brand presence, attracts visitors, and encourages natural interactions.
The design process began with the question of how to visually capture the modern working world and the concept of "New Work." The goal was to create a concept that defines spaces that adapt, workstations that can be used flexibly, and furniture that seamlessly integrates into this dynamic environment.
What We Did
Bringing concepts to life
We designed an impressive 1,100 m² exhibition stand that showcased the company's new product range in an engaging and aesthetically pleasing way. The concept of flexibility was reflected in flowing fabric panels, which served as a stand boundary instead of a rigid barrier. The color adaptation of the fabrics to PALMBERG's product world created a harmonious connection between design and brand identity, making the stand not only visually striking but also effectively conveying the company's values.
