From Vision to Reality
Introduction
Our new client BOBST is one of the world’s leading suppliers of substrate processing, printing and converting equipment and services for the label, flexible packaging, folding carton and corrugated industries.
We are accompanying BOBST on their journey to realise their vision of shaping the future of the packaging world. To showcase this transition from a machine manufacturer to a provider of comprehensive and integrated solutions along the entire value chain, we adopted a completely new design approach for the experience. Our mission was to turn BOBST’s industry vision into a tangible experience at drupa 2024.
The Challenge
Driving Engagement with Cutting-Edge Solutions
BOBST aimed to create a visitor experience that engages and influences both existing and new relationships through inspirational content, proof points, available solutions, and solution-based discussions. To achieve this, they sought to illustrate their technological journey and provide a platform for dialogue and connection. Our main challenge was to highlight their industry vision achievements in the four industries they serve with one single concept machine and technology proof points, while enabling the sales team to inspire all stakeholders.
