A lifestyle event for creatives and athletes
Keeping with the slogan "Here to create", visitors of adidas Sports Base were invited to explore their creativity and redefine the meaning of modern sports culture.
For a month, more than 10,000 “creators” could join the brand at the Central Harbourfront to take part in this breath-taking event realised by Uniplan. Creative workshops paired with sportive challenges playfully made this summer a fun and hot success.
From sporty activity to hands-on creativity
We transformed the Sports Base into a lifestyle hub that represented the diversity of the adidas brand.
The multi-sports venue with football, basketball, running and training venues was completed with a performance stage and creative workshops. An immersive experience that had something for everyone. Not even typhoon season could stop us from letting visitors jump into the adidas world and the next challenges ahead. And getting hearts pumping with excitement.
Awards
This project has not only convinced our customers and us, but also the juries of global awards.
