At the Shanghai Autoshow 2023, we had the pleasure of partnering with Nissan and Autoliv to create unforgettable brand experiences for visitors.
Brand experience is crucial to driving business success and building strong relationships with customers.
At Uniplan, we believe in creating exceptional brand experiences that leave a lasting impression in customers' minds, leading to increased loyalty, recommendations, and sales. To understand the impact of our work, we focus on analytics and data capture, gathering information on visitor interactions and behaviors. This allows us to optimize our approach and deliver the best possible experience for our clients and their customers.
Our approach revolves around comprehending the customer journey and creating engaging touchpoints at every stage, before, during and after their visit. We craft a communication strategy that tells a brand's story and use interactive touchpoints to keep visitors engaged. We also incorporate gamification, allowing visitors to earn rewards and adding excitement to the event.
Our work at the Shanghai Autoshow 2023 with Nissan and Autoliv showcased the power of brand experience in driving foot traffic, engagement, and social media reach. By implementing a gamified journey and managing daily operations, we retained visitors' attention and maximized the brands' exposure. We achieved impressive interaction rates for both brands, proving the effectiveness of experiential marketing in a live event context.
In conclusion, creating exceptional brand experiences is crucial to building strong customer connections and driving business success.
At Uniplan, we take pride in delivering exceptional results for our clients. By prioritizing analytics and data capture, we ensure that we're delivering the best possible experience and achieving measurable results. The Shanghai Autoshow 2023 was a prime example of our approach, and we look forward to continuing to push the boundaries of brand experience design for our clients.
About the author
With over 15 years of experience in digital production in Asia, Michael is a leader who is known for creating engaging digital experiences in the physical and online world, and merging the two together.Experience working in various industries for various brands, including B2B/B2C, luxury, innovation centers, showrooms, automotive, retail, museums, and more.
- name
- Michael Bertin
- role
- Head of Digital
- location
- Greater China