Matthew Smith

Matt has 20 years of experience within consultancy and marketing agency finance and commercial teams, including managing operations across Asia and Europe. His expertise lies in driving commercial improvements that ensure sustainable and profitable growth, while fostering a commercial mindset throughout all areas of the business. As Chief Commercial Officer, Matt oversees the company’s commercial strategy and acts as a strategic business partner to the operational business units, helping align goals and deliver measurable outcomes. Originally from the UK, Matt now resides in Hong Kong. He feels privileged to have spent the past decade living and working in Greater China, gaining invaluable professional and cultural insights in a dynamic and ever-evolving part of the world. Outside of work Matt is passionate about fitness and travel, enjoying exploring new destinations and cultures, and staying active through running and crossfit.