Confounding expectations
VIPs who habitually attend luxury events are inevitably a tough audience to engage and impress.
For instance, what ambience would connoisseurs immediately associate with champagne? Bright lights sparkling off crystal chandeliers and flutes? A fresher impression is better made with unexpected approach.
A journey of the senses
For a journey of the senses into the world of vintage champagne, we took our inspiration from Dom Pierre Pérignon’s remark when he first tasted his sparkling wine – ‘I am drinking the stars’. To bring alive the poetry of this statement, we immersed 360 guests in the three-stage maturation process, or ‘plenitudes’, as the wine attains its complex perfection.
Awards
This project has not only convinced our customers and us, but also the juries of global awards.
